kitUP.
A daily reading subscription that turns big books into ten-minute sessions. It survived one of the roughest stretches consumer tech has had — and grew through it.
AI-native product studio · London × İstanbul
Subscription-first products built end to end — research, design, code, growth — with AI in the workflow from the first commit. Every launch sharpens the system that builds the next one.
Ten products. One system behind all of them.
The studio
We started before subscription apps were normal in Türkiye, wrote the playbooks nobody handed us, and kept the parts that worked. NativeMinds is what that experience turned into — not a pivot, just the next step.
kitUP launches in Türkiye, years before subscription apps went mainstream here.
Reading habits move to mobile. kitUP crosses millions of users and goes worldwide.
One product becomes a portfolio. New categories, shared infrastructure, shared learnings.
30+ people, 10+ products, one operating system for finding and scaling the next one.
Our products
We only build what we'd use ourselves — products people open again tomorrow, not once.
A daily reading subscription that turns big books into ten-minute sessions. It survived one of the roughest stretches consumer tech has had — and grew through it.
Ways of working
Remote-first, decisions close to the work, and a bias for trying things instead of waiting for the perfect plan.
Where you work from doesn't decide the impact you have.
Problems get owned, not assigned. Decisions stay close to the work.
Quarterly goals so growth in role and skill is visible, not vague.
What one person figures out this week, everyone uses next week.
We run the experiment instead of waiting for the perfect plan.
The best idea in the room wins, whoever it came from.
6 positions open
We ship real products used by millions. If you'd rather own an outcome than close a ticket, you'll feel at home.
Not on the list? Tell us which role you'd own and why it should exist.