AI-native product studio · London × İstanbul

We don't just ship apps.
We compound them.

Subscription-first products built end to end — research, design, code, growth — with AI in the workflow from the first commit. Every launch sharpens the system that builds the next one.

Remote-first10M+ downloads150+ countriesSince 2018

Ten products. One system behind all of them.

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The studio

Eight years of shipping,
turned into a system.

We started before subscription apps were normal in Türkiye, wrote the playbooks nobody handed us, and kept the parts that worked. NativeMinds is what that experience turned into — not a pivot, just the next step.

Illustration of the NativeMinds team working together around a table
Remote-first · together when it matters
2018

First product

kitUP launches in Türkiye, years before subscription apps went mainstream here.

2020

Global

Reading habits move to mobile. kitUP crosses millions of users and goes worldwide.

2023

Studio model

One product becomes a portfolio. New categories, shared infrastructure, shared learnings.

2026

Today

30+ people, 10+ products, one operating system for finding and scaling the next one.

Our products

Built in Türkiye.
Used everywhere else.

We only build what we'd use ourselves — products people open again tomorrow, not once.

Personal development · Since 2018

kitUP.

A daily reading subscription that turns big books into ten-minute sessions. It survived one of the roughest stretches consumer tech has had — and grew through it.

Health & Fitness Education Productivity

Ways of working

How we work matters
as much as what we ship.

Remote-first, decisions close to the work, and a bias for trying things instead of waiting for the perfect plan.

01

Fully remote

Where you work from doesn't decide the impact you have.

02

Ownership

Problems get owned, not assigned. Decisions stay close to the work.

03

Career framework

Quarterly goals so growth in role and skill is visible, not vague.

04

AI showcase

What one person figures out this week, everyone uses next week.

05

Learn fast

We run the experiment instead of waiting for the perfect plan.

06

Ideas win

The best idea in the room wins, whoever it came from.

6 positions open

Build things that matter,
with people who care.

We ship real products used by millions. If you'd rather own an outcome than close a ticket, you'll feel at home.

Illustration of apps, charts and a rocket representing products being launched and scaled
ProductProduct Owner
Own a product from first insight to launch and scale — the roadmap, the metrics, and the calls in between.
  • Turn user research and data into a shipping roadmap
  • Run the loop with design, engineering and growth
  • Own retention and subscription metrics end to end
MarketingUA Manager
Grow paid acquisition across the whole portfolio of subscription apps.
  • Plan and scale campaigns across major ad networks
  • Build the testing cadence for creative and audiences
  • Own CAC, payback and LTV targets per product
EngineeringAI Developer
Build the AI workflows and automations the rest of the studio runs on.
  • Ship internal tools that remove manual work
  • Take LLM features from prototype to production
  • Make the studio's playbook faster with every release
MarketingCreative Strategist
Run the performance creative engine — turn what the data says into ads that win.
  • Find the angles worth testing, then brief and ship them fast
  • Read performance data and feed it back into the next batch
  • Keep a library of what worked and why

Let's build
the next one.

Not on the list? Tell us which role you'd own and why it should exist.